![]() ![]() ![]() The final element of broadcasting online radio is the listener. The server takes your audio stream, replicates it at different bitrates (for listeners with various Internet connection speeds), and delivers it to listeners around the world. The second element of the online radio is the server. This can consist of live audio being taken from a microphone or playlists of previously recorded content like music, interviews, and conferences. The source’s main job is to provide a stream of live audio content that’s appropriate for your station. The first is the source: that’s you or your broadcasting organization. Online radio broadcasts consist of three main parts. Internet-based media, however, continues to grow in popularity. Traditional AM and FM radio broadcasts aren’t disappearing any time soon, but they are getting less and less popular-especially with young people. ![]() Internet radio also has the major advantage of relying and broadcasting on the world’s most ubiquitous platform for media consumption. An Internet connection can be a cost-saving measure for broadcasters since Internet servers generally allow for cheaper storage and bandwidth rentals than radio transmitters. This can garner an infinitely larger audience that might not otherwise be able to access your content.Īnother related advantage is the reception, which is a much smaller problem when broadcasting over the Internet than radio. The biggest advantage is that your stream can be accessed by anyone around the world, not just the people in the vicinity of your transmitters. Internet broadcasting presents an array of advantages over traditional radio broadcasts. ![]()
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